Book Depot Shopping Experience

February 14, 2018

In the heart of the Niagara Region—a place that is known for its beautiful vineyards, countryside, and of course Niagara Falls—sits the warehouse and home to Book Depot. At a sprawling 450,000 square feet, our building has a long history and likely many stories to tell, starting with its early days as a paper mill all the way to the major reconstruction it underwent to become the fully automated warehouse that it is today (Click here to read more about Book Depot’s origins). Featuring a sortation machine, miles of conveyors, and even robots to help manage the flow of product, it can seem like a complicated operation. As time shifts and the technologies do as well, however, I think there’s one thing that both wholesalers and retailers alike believe—that the physical presence of books is often best appreciated in person.

Book Depot shopping experience

 

Technology has afforded buyers some pretty amazing options, such as the ability to simply scan through Excel spreadsheets and PDFs to purchase product for their stores. While these options have proved to be a great resource, the one experience they cannot provide is that of seeing the books in person. Some believe that certain books can be judged by their covers, and that their shelf appeal can be a great factor in their success. Book Depot has for many years opened our doors to wholesale customers from around the globe who, with this principle in mind, have come in the search of new titles.

 

Why Choose Book Depot?

In dealing with the industry’s leading publishers, our company has been able to amass a collection of almost 60,000 titles, which we’re proud to say leads the bargain book industry in terms of selection. To showcase this selection, we’re extending an invitation to our wholesale customers to come in and see some of the exciting changes we’ve made as a company, as well as shop in a clean, warm, organized, and friendly environment.

 

Our full inventory can be accessed by perusing the three levels of our main warehouse space, and entering titles into an order couldn’t be easier. We provide handheld scanners, which allow our customers to quickly scan a book’s ISBN to find out the quantity we have in stock, further details, as well as to add it to their order if desired.

 

As a second option, many of our customers will use our showroom, which generally features books that we have in a higher quantity. Often, this means we have 100+ copies available in our inventory. From within the showroom, you will have the comforts of a kitchenette, WIFI, lots of table space, carts to stack books on, and perhaps even some peace and quiet! At any given time, our showroom features up to 20,000 titles and is updated weekly to add new titles and remove those that have sold out.

Book Depot Warehouse-105

 

Book Depot currently ships to 80+ countries around the world and we’re very proud to have hosted wholesale shoppers from many of them throughout the years. While we understand the challenges that travel presents, we work closely with visitors and receive preferred rates from some of the best hotels that Niagara has to offer. We are also happy to supply a letter of invitation to customers who may be originating from a country that has visitor visa requirements.

 

To both our long-term and new wholesale customers, you’re invited! We’d love to show you around Book Depot and provide what we consider one of the best shopping experiences you can find in this industry. For further information, please reach out and speak with your sales representative or our customer service team, who will be happy to answer any questions you may have.

 

Paul Blog Signature Book Depot Sales Rep

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10 Interesting Facts about the Book Publishing Industry

August 16, 2017

The book publishing industry has a history spanning several decades and many great continents. It is arguable that some may even consider books to be the greatest medium to deliver content in the history of mankind. With so many years behind the publishing industry, it would only make sense that some interesting things have happened along the way.

 

To pay homage to some of the strangest records, stats, and facts ever recorded in publishing history, we have created a Top 10 list about the book publishing industry for your entertainment. We hope you have fun reading some of the eyebrow-raising, jaw-dropping, and just outright crazy facts we were able to find out about this great industry!

 

Without further ado, enjoy!

 

10 Interesting Facts About the Book Publishing Industry

1. According to a survey conducted by The New York Times, 81% of Americans feel they have a book in them. But most haven’t written it.

 

2. The Bay Psalm Book was the first book to be published in British North America. This was in 1640, just a mere 136 years before the United States became a country and 267 years before Canada was formed.

 

3. One of 11 original copies of The Bay Psalm Book sold in 2013 for a whopping record of $14.2 million. (Little did they know they could have opened several bargain bookstores for that very same price.)

 

4. Without paper, we quite possibly would not have publishing! This great invention originated in ancient China during the years of 206 BC – 220 AD. Though that’s not a specific date or length of time, the e-readers certainly have a long ways to go to catch up.

 

5. Approximately 60% of English-language books are produced through the “Big Five” publishing houses. Book Depot is proud to say that we are currently distributing bargain books issued by all of them and a wide selection of many other notable publishing houses as well.

 

6. Now an asset to the book selling industry, bargain books have not always been in the picture. In 1986, Book Depot was formed and became a pioneer in this industry, which now distributes many millions of books each year. Can you imagine how much paper was shredded and wasted up to that point?!

 

7. Books actually come in all shapes and sizes! While we are accustomed to popular formats such as hardcover, softcover, board books, etc., there are some publishers who look to make their mark in a different way. In our warehouse we have seen books as small as a business card, as big as a television, and even ones that are shaped like a wine bottle!

 

8. Though there is little doubt, the best-selling book of all time is the Bible. According to the Guinness Book of World Records, it is estimated between the years of 1815 and 1975 that a whopping 5 billion copies were distributed!

 

9. The largest known book to have been published is titled The Little Prince and measured an incredible 6’7” high and 10’1” wide when open!

 

10. Founded in 1534, the Cambridge University Press is the oldest publishing house in the world. It’s incredible to think they have a 500th anniversary right around the corner!

 

Paul LinkedIn book industry

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5 Essential Elements of Social Media Customer Service and Why You Need Them

May 18, 2017

If your business isn’t active on social media, it needs to be.

 

Seventy-four percent of consumers use social networks to help them make purchasing choices. This study of more than 23,000 online consumers who interact with companies via social media found that 67% of these interactions were for customer service reasons.

 

What can we conclude from this? Firstly, that the impression you leave on social media is crucial to influencing your customer to buy. Secondly, if people are seeking you out on social media, it is most likely for service rather than for an interest in your marketing.

 

So why do customers choose social media instead of the traditional phone call or email? Convenience is the answer. In today’s fast-paced society, consumers don’t want to waste their valuable time on hold to speak to customer service. Forty-two percent of customers who reach out through social media expect a response within 60 minutes. While social media hasn’t yet replaced the telephone or email, it is quickly becoming one of the main forums customers use.

 

Keeping this in mind, how can you best use social customer service to benefit your business? Here are some strategies for you to consider:

 

1. Consistently monitor your social media pages and respond to customer inquiries ASAP

Keep your Twitter, Facebook, Instagram, etc. pages open and refresh them as often as possible. Since customers expect a response within 60 minutes or less, you will want to check frequently for any inquiries or comments, as well as direct messages. You can keep most social customer service conversations public—customers who are leery of buying online or from your company will gain confidence that your brand can be trusted when they see proof of great customer service. Any inquiries that require follow up or that involve personal information (tracking numbers, payment information, or account details, to name a few possibilities) should be moved to direct message if it is available. If direct message is unavailable (for example, on Instagram), ask the customer to send the information to you through email and make sure that the proper follow up is provided. Be sure to post your hours of availability on your pages so that customers will not be frustrated if they reach out to you outside of business hours and need to wait for a response. You will also want to have a link to your website posted so that they can look there for more information.

 

2. Be proactive

Show your customers that you have an ear to the ground for their needs and that you truly care. It is one thing to respond to a customer, but finding customer issues and resolving them before the customer complains provides a high level of service. For example, you can search for your business name on Twitter and bring up conversations that are about you but aren’t directly tagging you. You may also Google search your business name and keywords to bring up relevant posts (i.e.: your business name + review). If you find positive comments or discussions, it is courteous to thank them for their words. If you find a situation that needs addressing, you are able to solve the problem and impress your customers with your thorough attention.

 

A different way of being proactive is by preventing customer complaints through social media in the first place. You can effectively reach your followers with important messages that may have an impact on your service. For example, you can tweet and post on Facebook that you are closing early due to inclement weather before the customer shows up and leaves upset. This kind of gesture changes the framework of the customer service conversation into a positive one rather than always doing damage control.

 

3. Make it personal

Although customers expect quick responses, they do not want to be given a cookie-cutter or thoughtless answer. When space permits, use the customer’s name and sign off with your own. (Note that initials are acceptable on Twitter due to character limits). Ensure that your responses match the tone of the person reaching out—it’s appropriate to be more casual with social media than you would in email.

 

4. Surprise and delight

Sometimes it is beneficial to go above and beyond good customer service when addressing concerns on social media. Many companies have had random acts of kindness for customers go viral—this is the kind of attention you want drawn to your brand. See the example here of what Lego did for a little boy who lost his toy. While it is not feasible to offer free product to everyone who asks, from time to time you may wish to do something special for your followers to see.

5. Know when to ignore someone or delete a post

Although you definitely want your customers to see you turning upset customers around, there are times when it is necessary to end the conversation before it starts. Social media is an excellent way to reach a lot of people, but this can backfire when your customers are exposed to posts or comments that are inappropriate or insulting. Be sure to delete posts or comments that are belligerent to other customers, use foul language, or are discriminatory in any way. These people likely cannot be turned around anyways and are using social media as a way to vent and spread negativity for their own enjoyment.

 

While it reflects poorly on the company to ignore posts directed at you, if you are socially sleuthing and come across someone that repeatedly complains despite multiple attempts on your end to make things right, you can let it go. Some customers will become more annoyed if you reach out to them too many times asking if you can assist them, especially if these are conversations that are going on in the background and not on your pages.

 

 

The more you reliably interact with customers socially, the more likely your other followers are to reach out in the same way. You will develop a rhythm and a style that works for you and helps you to address all inquiries efficiently and effectively— and your customers will trust your brand as one that offers comprehensive and conscientious social service.

 

Written by:

Jaimie VanAmerongen

Book Depot Marketing Team

 

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