Tag: book industry

Unlocking Success: The Magic of Bargain Books in Your Store

November 29, 2023

In the dynamic world of retail, finding the perfect balance between quality offerings and budget-friendly choices is an art. One avenue that holds immense potential for both customers and store owners is the realm of bargain books. These treasures not only delight avid readers but also open up new avenues for sales growth and customer loyalty. Let’s explore the benefits of incorporating bargain books into your inventory and how to maximize their sales in your store.

Broadening Customer Base

Bargain books act as a magnet for a diverse audience. While budget-conscious readers are drawn to the affordability, others might be enticed to explore new genres or authors they wouldn’t have considered at regular prices. By offering discounted books, you attract a wider customer base, making your store more inclusive and appealing.

Boosting Impulse Purchases

A well-displayed section of bargain books near the checkout counter can spark impulse purchases. Customers often find it hard to resist a good deal, especially when it comes to adding an affordable gem to their purchase. Consider strategically placing bargain books in high-traffic areas to capitalize on these impromptu buying decisions.

Building Customer Loyalty

Bargain books can serve as a gateway to cultivating long-term relationships with your customers. By offering them affordable options, you demonstrate a commitment to providing value, creating a positive shopping experience. Satisfied customers are more likely to return, and with word-of-mouth marketing, your store can become a go-to destination for both quality and savings.

Creating Theme-Based Displays

Maximize the appeal of bargain books by creating theme-based displays. Whether it’s seasonal discounts, genre-specific promotions, or highlighting hidden gems, organizing your discounted selection in an attractive and organized manner can significantly enhance their appeal. Visual storytelling around the bargain books encourages customers to explore and discover new titles.

Leveraging Social Media for Promotion

Harness the power of social media to promote your bargain book offerings. Share regular updates on these titles or host online book discussions around these budget-friendly options. Engaging with your audience through platforms like TikTok, Facebook, Instagram, or Twitter can amplify your store’s visibility and attract a broader online audience. Stay connected to BookTok for what’s trending, as a lot of bargain book titles are highly sought after.

Incorporating bargain books into your retail strategy isn’t just about providing affordable options; it’s about creating an experience that resonates with your customers. By maximizing the benefits of bargain books, your store can become a haven for both savvy readers and those looking to embark on new literary adventures without breaking the bank. Unlock the magic of affordability and watch as your store transforms into a thriving hub for book enthusiasts of all kinds.

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Book Industry Articles: Non-Fiction Continue to Eclipse Fiction

October 17, 2018

The publishing industry is kind of like the movie business. There are always new things coming out – some good, some not so good, and some blockbusters that have a huge impact on the industry for a period of time. For example, the Harry Potter and Twilight series both made a splash on page and screen and dominated the industry for years. However, trends are shifting and non-fiction book sales are on the rise. In fact, non-fiction sales have eclipsed fiction since 2013, and the gap has continued to grow.

Forbes recently released an article looking at this trend of non-fiction sales outperforming fiction. The article goes on to present specific revenue figures to put each category comparison into content. Take a read:

Traditional Publishers Are Selling Way More Non-Fiction Than Fiction

Author: Adam Rowe

Original Article: https://www.forbes.com/sites/adamrowe1/2018/08/30/traditional-publishers-are-selling-way-more-non-fiction-than-fiction/

In the publishing industry, adult non-fiction revenues are soaring above fiction revenues and have been widening the gap for the past five years. Adult non-fiction revenue totalled $6.18 billion across the publishing industry in 2017, while adult fiction revenues reached $4.3 billion, according to Penguin Random House, using data from Association of American Publishers (AAP), the U.S. Bureau of Economic Analysis, and Bookscan.

2013 was the last year that the adult fiction category beat non-fiction in revenue (at $5.21 billion in revenue to non-fiction’s $4.82 billion). Revenues for adult non-fiction have rapidly risen every year since: $4.97 billion in 2014, $5.59 billion in 2015, $5.87 billion in 2016, and finally $6.18 billion last year. In the same five-year period, adult fiction revenues dropped from a high of $5.21 billion in 2013 to 2017’s low of $4.38 billion.

Revenues in the Children’s and Young Adult fiction and non-fiction category, meanwhile, have remained below both adult categories for the five-year period, except for 2016, when it reached $4.47 billion, besting the adult fiction revenues of $4.43 billion.

One caveat should accompany these numbers before we start reporting the death of adult fiction, however: The numbers only account for traditionally published books, and any fiction or non-fiction from the not-insignificant indie self-publishing community is not included. As publishing expert Jane Friedman noted in a Twitter comment about the findings, “The market for fiction may not be shrinking overall, but it may be shrinking for traditional publishers if indie authors’ cheaper titles look more attractive to avid fiction readers.”

The data was presented in an August report from Penguin Random House, though their main focus was on the stability of the book publishing industry. Revenue is largely flat: Overall revenues clocked in at $14.7 billion for 2017, up 0.4% from 2016. “Notable trends during this time period include a rebound in trade (consumer) books and continued double-digit growth for audio,” the report notes. “While ebook sales declined (-4.7%) for the third consecutive year, the pace of decline appears to be slowing down.”

Don’t expect the publishing industry’s impressive non-fiction revenues to change when the data from this year arrives: Given the consistent successes that political tell-alls have enjoyed this year, the adult non-fiction category is continuing strong.

It will be no surprise to hear that political tell-alls have been dominant in the non-fiction category as of recent years. Since the 2016 election, there has been more interest than ever in political non-fiction titles, as consumers want an inside look of the current running of the US government. Variety recently produced an article discussing President Trump’s effect on the publishing industry:

Trump Powers Boom Time for Book Publishers

Author: Brent Lang

Original Article: https://variety.com/2018/biz/news/trump-political-book-sales-increase-1202947911/

President Donald Trump may not be much of a reader, but he’s been a gift to book publishers.

Sales of political books are up 25% year to date, according to NPD Group, powered by such headline-grabbing best-sellers as James Comey’s “A Higher Loyalty,” Michael Wolff’s “Fire and Fury,” and Omarosa Manigault Newman’s “Unhinged.” These novels paint a portrait of a White House in turmoil, but some are pro-Trump tomes, such as “Liars, Leakers, and Liberals,” a fiery defense of the 45th president from Fox News’ Judge Jeanine Pirro.

“There’s a lot going on in the cultural zeitgeist, and that’s translating into increased book sales,” said Kristen McLean, executive director of business development at NPD. “People want to understand what’s going on right now.”

The literary boom is somewhat ironic. Although Trump is a best-selling author of (ghostwritten) books such as “The Art of the Deal,” he’s said he doesn’t care much for reading. He is said to like short memos with lots of bullets. Whereas George W. Bush and Barack Obama used to publish summer reading lists, Trump seems to spend most of his R&R time on the golf course at one of his clubs or watching Fox News.

Non-fiction sales, particularly of political and self-help books, have helped lift a publishing industry at a time when the popularity of fiction is in decline. Sales volume of print books rose 2% in the first half of 2018, with adult non-fiction print book sales jumping 4% to 136 million units, while fiction print sales declined 4% to 63 million units. “Fire and Fury,” Wolff’s scathing look at the president, and “A Higher Loyalty,” a memoir of former FBI chief Comey, sold the first and third most copies of any book during that period, respectively.

At the moment, one book is flying off shelves. That’s Bob Woodward’s “Fear: Trump in the White House,” which had the highest first-week sales of any book in Simon & Schuster’s nearly 100-year history, moving 1.1 million copies. The legendary investigative journalist has inspired Twitter rants from Trump after reporting that White House aides have worked to undermine the president in order to prevent him from imperiling national security. Lexi Beach, the owner of Astoria Bookshop in Queens, said “Fear” sold out immediately, and half of the replacement shipment she ordered is already reserved for customers eager to dig into Woodward’s depiction of an unhinged commander-in-chief.

But “Fear” isn’t an anomaly. Beach said when she first opened Astoria Bookshop five years ago, there wasn’t much demand for books about Beltway drama. That changed with the 2016 election.

“That shifted things,” Beach said. “Particularly after Trump won, we had a lot more demand for books about activism and political engagement.”

Christine Onorati, the owner of Word, a bookstore with branches in Greenpoint and Jersey City, said political titles have always sold well at her shop. She has noticed a spike in interest surrounding historical titles, particularly books about the World War II era and Richard Nixon, another scandal-plagued president.

“People really want to understand how we got here,” Onorati said. “They’re putting a new set of eyes on history. The past has become a little more relevant.”

Of course, not even trade wars, border walls, and Russian collusion can trump the popularity of some cultural phenomenons.

“Nothing’s outselling ‘Crazy Rich Asians,’” Beach said. “That’s the book I can’t keep in stock.”

Comment below and let us know your thoughts on these trends!

Jennifer Harwood

Sales Representative

Book Depot

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Book Industry Trends

September 5, 2018

As a bookseller, one of the fun aspects of our job is identifying trends that we notice from within the broad spectrum of accounts Book Depot works with. While some of the trends may be unique to one account’s particular industry or location, others may be considered on a larger scale and are applicable to all the accounts we work with. As sales people, we may not always be right when it comes to our intuitions, though I must confess it’s always fun trying to keep up with the times and knowing what our customers like best!

To name a few examples, we could look at the Who Is/Who Was series that has been a great success within recent years. If you were to look at our sales history for these titles, you would find that they have been popular within libraries, educational retailers/distributors, and children’s book fair industries. Another example is to look at stores that focus on music and pop-culture. Obvious trends you might notice are musicians who are growing in popularity, or perhaps you might see increased sales with books relating to a movie when it is released in theatres.

I’m sure by this point, you get where I am going in regard to trends, but what about the less obvious ones? It can be more difficult to discover trends when you aren’t looking at an overall category, though the insight to be found is all the more intriguing. As a brief synopsis, I’ve compiled some interesting trends that I’ve researched from within the book industry. While these trends may not be accurate to every book retailer, hopefully you’ll find these examples as interesting to read as I did. Furthermore, if there are any trends you’ve noticed in your own stores, we’d love to hear from you by commenting below the article!

Anxiety / Finding Happiness

One of the more interesting reports recently is that sales analysis at Barnes & Noble reported a 26% increase in sales of books that are relating to anxiety.¹ Conversely, books about finding happiness have grown by a substantial 83% within one year. While there’s numerous opinions and reasons as to why this may be happening, it’s a good reflection as to the motivation people have for self-improvement.

Horror Sales at Four-Year High

TV shows such as Stranger Things and movies such as Stephen King’s IT are being credited with helping titles with horror and ghostly subject matter reach a four-year high in the UK.² I’ve found it difficult to find similar data pertaining to Canada or the United States, though my personal observations would align with this. At Book Depot, we’ve been fortunate to regularly receive some of Stephen King’s greatest works; however, as you can imagine, they tend to sell quickly!

Rise of the Independent Bookstore

According to the American Book Association, there was a 35% increase of independent book stores opening between 2009 and 2015.³ This has driven the total number of independent bookstores to an excess of 2,300 in total as noted by the ABA.

Though this news is not necessarily new, I thought this was worth noting as it’s a great indication of the overall health of our industry. Book Depot has welcomed working with independent bookstores from all corners of the globe, and we always find it interesting to see the unique and regional selections they choose to purchase when working with us.

Increased Collaboration Between the Comic & Gaming Industries

While there is no doubting the size of the gaming community, there may be a wave or movement to capitalize on the substantial size of the industry by having more comics-oriented publishers collaborate with gaming developers. Sales of comics and graphic novels totalled an estimated $1 billion revenue in North America in 2017, while data according to SuperData Research puts the total for video gaming in excess of $108 billion.⁴Though some of those developers may already have a published brand, others who do not may seek to close the gap between the value of the comic/graphic novel industry versus that of video games.

Soaring Popularity for Political Books

With the incredible sales driven by James Comey’s A Higher Loyalty (over 600,000 copies sold in its first week) and Michael Wolff’s Fire and Fury (over 2,200,000 copies sold so far this year), it should come as no surprise that the adult nonfiction segment has reported an increase of 4% during the first half of 2018.⁵ Books that are political in nature have taken center stage through much of this year and intriguingly enough, this popularity has crossed categories into both the children’s and fiction categories respectively, while titles such as A Day in the Life of Marlon Bundo (by John Oliver) and The President in Missing (a collaboration by James Patterson and Bill Clinton) have topped the charts.

As there are more books yet to be released by both Michelle and Barack Obama later this year, all indications are that this trend won’t be slowing down anytime soon.

Poetry in the United Kingdom

Reports from the UK note that there has been an increase of 66% in poetry book sales over the past five years.⁶ According to a survey by Taking Part Survey, 3.1% of the adult population in England wrote their own form of poetry in 2015/2016.

View our poetry book selection here.

STEM (Science, Technology, Engineering & Math) Making Its Rounds Internationally

General feedback being shared from book fairs such as the Taipei Book Fair and Bologna Book Fair are indicating that there has been a growing trend towards books relating to STEM subjects. From my own observation, I’ve seen numerous accounts taking a focus on this type of title. In particular, this has been evident with titles we have by Miles Kelly, but also with reading series such as the earlier mentioned Who Is series, as well as titles within the Ready to Read, I Can Read, Penguin Young Readers and other reading series that are similar in nature.

Paul Eccles

Book Depot

Sales Representative

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¹ Green, Dennis. 2018. Barnes & Noble says books about anxiety are trending because ‘we may be living in an anxious nation’. August 1. Accessed August 31, 2018. https://www.businessinsider.com/barnes-and-noble-anxiety-book-sales-trending-2018-8.

² Lyons, Izzy. 2018. Horror fiction sales at four-year high after a glut of supernatural series and films. July 14. Accessed August 2018, 2018. https://www.telegraph.co.uk/news/2018/07/14/horrorfictionsales-four-year-high-glut-supernatural-series-films/.

³ Raffaelli, Ryan, interview by Paddy Hirsch. 2018. Why The Number Of Independent Bookstores Increased During The ‘Retail Apocalypse’ (March 29). Accessed August 31, 2018. https://www.npr.org/2018/03/29/598053563/why-the-number-of-independent-bookstores-increased-during-the-retail-apocalypse.

⁴ Salkowitz, Rob. 2018. Ready Reader One: Game Developers Look Toward Comics. August 10. Accessed August 31, 2018. https://www.publishersweekly.com/pw/by-topic/industry-news/comics/article/77744-ready-reader-one-game-developers-look-toward-comics.html.

⁵ Milliot, Jim. 2018. Print Unit Sales Rose 2% in First Half of 2018. July 6. Accessed August 31, 2018. https://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/77441-print-unit-sales-rose-2-in-first-half-of-2018.html.

⁶ Onwuemezi, Natasha. 2018. Poetry sales are booming, LBF hears. April 13. Accessed August 31, 2018. https://www.thebookseller.com/news/poetry-summit-766826.

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What’s Hot, What’s Not at Book Depot

June 14, 2018

Bookstore owner: “For this buyers’ job, we need someone who is responsible.”
Applicant: “I’m the one you want. In my last job, every time there was a problem, they said I was responsible.”

Sound like someone you know? Have you ever been the “responsible” buyer for some duds? I’m quite sure we’ve all had our share of purchases that never materialized into profitable sales. Let’s admit it—it can be difficult to select all winners when we have a store or chain of stores to keep fully stocked with great titles that appeal to our customer base. This blog will hopefully help you a bit in discovering what’s hot and what’s not in the world of bargain books.

As one of North America’s largest purchasers of bargain books, Book Depot gets a huge selection of titles arriving every day. As a point of interest, we are now sorting 400 pallets of bargain books per week! Some of the product that finds its way into our inventory is like pure gold and sells out quickly. At the other end of the spectrum are books that have lost their relevance and salability. These will be quickly separated (often at the point of initial sortation) and recycled into various paper-based products. In between, where the bulk of our inventory falls, are good to great titles that you as a buyer need to sift through and decide what may or may not sell in your store(s).

Based on the last six months of sales at Book Depot and interviews with several of our seasoned sales reps, we have the following information you may find helpful:

What’s Hot:

Kids’ titles that have a STEM component (Science, Technology, Engineering, Mathematics)
Kids’ titles with a different format like sound books, lift-the-flap, and box sets
Fiction continues to sell very well, and in some cases, trade paper outsells hardcover due to the lower price point and less bulky format
Political books relating to recent events and certain individuals – any guesses on this one?
Inspirational and self-help titles, especially when linked to a well-known individual or celebrity
Brick-and-mortar stores do well with kids’ storybooks and board books that don’t necessarily need to be written by a big-name author, but instead, have a nice quality about them. Here is where the touch and feel experience makes all the difference
Adult colouring books, but a lower price point is key to successful sales
Cookbooks that are written by celebrities and/or deal with vegan and gluten-free content

What’s Not So Hot:

Generic cookbooks, especially those without rich, colourful content
Computer and Internet
Education
Sports and Recreation
Low-end paperback romance

In summary, content that is freely available on the internet tends not to sell well in printed form. Maybe it goes without saying, but high-quality content that is relevant (or timeless), priced well, entertaining, and worth sharing is going to find a customer and enrich their lives.

With over 50,000 current titles in stock, we have a huge selection of great books. Below is a special list of 35 top-selling titles at Book Depot, recommended by our sales staff, for your buying consideration:

ISBN	Title	Category	List Price (USD)	Our Price (USD)
9780062651754	Pharaoh (A Novel of Ancient Egypt)	Fiction	$19.99	$2.25
9781250045478	Victoria	Fiction	$16.99	$3.50
9780425280126	Island of Glass (Guardians Trilogy, Bk. 3)	Fiction	$17.00	$2.50
9780765377043	Children of the Fleet (Fleet School, Bk. 1)	Fiction	$25.99	$3.75
9781501124389	Everyone Brave is Forgiven	Fiction	$16.00	$2.25
9780684822761	In Our Time	Fiction	$14.00	$3.50
9781250075857	Mind Game (Eve Duncan)	Fiction	$27.99	$4.50
9781250119889	You Are Here: An Owner’s Manual for Dangerous Minds	Humor	$15.99	$2.50
9780062568892	Victoria: The Heart and Mind of a Young Queen	History & Geography	$29.99	$5.00
9781250080431	Pogue’s Basics: Life	House & Home	$19.99	$3.25
9781250087256	Obsessed! (Hungry Girl, Clean & Hungry)	Cooking, Food & Wine	$21.99	$4.50
9781250127761	The How Not to Die Cookbook	Cooking, Food & Wine	$29.99	$6.50
9780894803123	Ben & Jerry’s Homemade Ice Cream & Dessert Book	Cooking, Food & Wine	$10.95	$2.50
9780062409706	Nevertheless: A Memoir	Biography & Autobiography	$28.99	$3.25
9780312553685	I’d Know You Anywhere, My Love	Children Fiction	$17.99	$3.00
9780448437477	The Night Before First Grade	Children Fiction	$3.99	$1.00
9780451534040	The Crayons’ Book of Colors	Children Fiction	$8.99	$2.25
9781848698611	My Book of Animal Babies	Children Fiction	$8.95	$2.00
9781848698567	One Rainy Day	Children Fiction	$8.95	$2.00
9781474821483	Snowflakes and Sparkles Coloring Book with Crayons (Disney Frozen)	Children Fiction	$4.99	$1.00
9781474821490	Hopes and Heroes Coloring Book with Crayons (Disney Pixar)	Children Fiction	$4.99	$1.00
9781474821681	Dare to Dream Paint Palette Book (Disney Pixar)	Children Fiction	$7.99	$2.00
9781481492201	Daniel Tiger’s 5-Minute Stories (Daniel Tiger’s Neighborhood)	Children Fiction	$12.99	$2.75
9780689832130	Click, Clack, Moo Cows That Type	Children Fiction	$17.99	$3.00
9780374300210	If Animals Kissed Good Night	Children Fiction	$7.99	$2.00
9781680520606	A New Toy Truck (Touch & Feel Busy Workshop)	Children Fiction	$12.99	$3.25
9781680520743	Brave Little Camper	Children Fiction	$12.99	$3.25
9781680520095	First Words Lift-a-Flap Book (Babies Love)	Children Fiction	$7.99	$2.00
9780544454361	Let’s Cook! (Sesame Street)	Children Nonfiction	$17.99	$1.50
9780312522827	First 100 Numbers	Children Nonfiction	$5.99	$1.50
9781250151070	Way of the Warrior Kid	Tweens Fiction	$13.99	$2.50
9780375870644	The Fourteenth Goldfish	Tweens Fiction	$16.99	$3.00
9781484789728	Disney Beauty and the Beast (Art of Coloring)	Crafts & Hobbies	$15.99	$2.00
9780892969982	The Power of I Am: Two Words That Will Change Your Life Today	Religion & Spirituality	$14.99	$3.75
9781455517275	The Mind Connection	Religion & Spirituality	$24.00	$3.75

Bill Van Vliet
CIO
Book Depot

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Product Diversity – The Book Depot Anthem!

May 2, 2018

Diversity: the condition of having or being composed of differing elements; variety.

Diversity is a 21st-century buzzword. How diverse is our society? Would you consider yourself inclusive or exclusive? Do you have enough variety in your life or are you pretty much same old, same old? This word often pops up in discussions about race, religion, politics, or a variety of other social or economic issues.

At Book Depot, diversity in terms of product is something that we have striven for since day one. Offering a wide variety of products is what we feel separates us from most other bargain book suppliers. Whether it is fiction, children’s books (in just about every format), history, biography, crafts, cooking, health, business, religion—you pretty much name it, and we have it. Maybe it is because of our roots in retail many years ago when we had to fill a very large store with as many different books as possible, but we have the mindset that there should be “something for everyone.”

Fast forward some 25 years later and not much has changed. Our motto is “The Largest Selection Pays” and our mission statement (did you know we had one?) is “To save retailers time and money by offering the largest selection of high-margin books.” Having the largest selection of books is our goal, but married to that is the idea that the selection has to be made up of a diverse range of product. It is nice to say that you have 50,000 titles, but it is just as important to have a range of titles over many categories and genres. We want to be a one-stop shop for you and all of your bargain book needs. It doesn’t matter whether you are a specialty store or a full-range bookshop; everyone recognizes how crucial it is to have as much variety as possible to meet your customers’ needs.

Creating this diversity in product means a lot of hard work; relationships with many publishers and suppliers; lots of air miles and meetings around the globe; and leaving no stone unturned in the search for something new and exciting for our customers. We will take the risks to find the product we want you to be successful with. Every one may not be a home run, but Book Depot is a company that is not afraid to take a chance on something if we think it may benefit our customers. I remember 18 or so years ago when our owner came back to the booth very excited after acquiring 10,000 copies of Billy Graham’s autobiography. The conventional wisdom at the time was that Rev. Graham was likely nearing the end of life and this would be a good title to have in relatively short period of time. Needless to say, we sold all those copies long before we ever anticipated, but this is an example of the mindset we have always had at Book Depot—we take risks. A smart buyer once told me that you are not doing a good job as a buyer if you don’t make a mistake once in a while. Certainly, you don’t want to make more mistakes than your successes, but when bringing in product and trying to diversify to meet all your customers’ needs, you need to take some chances.

Book Depot is committed to being the most diversified supplier in the bargain book industry. However, to maintain this reputation, we need your help. We would like to get your feedback on items that you would like to see us consider for additional product offerings! We recognize the importance of good sidelines and the impact they can have in a bookstore, and maybe you have some suggestions for us? What additional items work well for you in-store, whether it is book, book-plus, or non-book product that we can investigate for you? We want to hear from you!

Rick Mechelse

Senior Sales Representative

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