Smart Tools for Easier Buying: Leveraging Our Custom Website Tools

December 12, 2023

Are you using Book Depot’s website tools to their fullest capabilities? We’ve made the book buying process so much easier for our customers through the creation of custom tools to help them search for the books they want. Gone are the days of having to painstakingly type in authors one-by-one and juggling multiple keywords to uncover books in line with customers’ interests.

With our Custom List Creator, you set the criteria. This tool empowers you to tailor lists according to your specific needs and preferences. Save your customized lists for future use, set up templates to have them emailed to you, and choose both the day and frequency for receiving these lists. Doesn’t that sound like a time-saver?

Moreover, enhance your experience by applying advanced filters. Precision is at your fingertips as you refine results by quantity, concentrate on budget-friendly price points, identify in-stock arrival dates, specify preferred publishers, and eliminate redundancy by excluding previously viewed lists.

Curious about this tool’s secret hideout? After logging in, just click the person icon at the top, then navigate to My Lists. Click ‘Create,’ and voila! You can customize your list across various categories including:

  • Category
  • Publisher
  • Author
  • Format
  • Price & Quantity
  • Arrival Date
  • Demographic
  • Keywords
  • Exclude Lists

At Book Depot, we’re not just about offering an extensive book selection at great prices; we’re on a mission to make your shopping smarter, so you can maximize your resources. Say hello to efficiency with tools that put convenience at your fingertips.

Sidebar

The Survey Says – Make Your Business Stronger

May 9, 2018

How do your customers truly feel about you? Are you their “go to” source for books? Should you be restyling your store, or offering more products? I am sure these questions and countless others are always top-of-mind for all booksellers, but formalizing the process may get pushed aside in the hectic daily running of your business. One way to truly know how you are perceived – surveying your customer base. At Book Depot we query our constituents for each of our lines of business on an annual basis. We use this data to reflect on where we’ve been and as an important tool for planning our future. Some of the benefits of taking the time to properly plan and execute a surveying initiative include:

 

  1. Customer appreciation. People inherently love to feel valued and that they have a voice that is heard. They will be impressed that you respect their opinion enough to ask them how you are doing.
  2. Customer retention. Customer acquisition is tough and extremely expensive. Satisfying your customer’s needs will keep them coming back – increasing their lifetime value and providing a revenue stream that will be easier to forecast.
  3. Free information. Utilizing your own client base for information comes at no cost (other than time) and will be completely pertinent to your business as all the questions are about your business.
  4. Improve problem areas. We all like to think that each aspect of our business is running smoothly. Sometimes it takes an outside perspective to recognize the areas that need to be addressed.
  5. Recognize trends. Are you carrying the right mix of categories and keeping your finger on the pulse of the industry? Can you expand your product lines by carrying higher margin products? Asking product based questions will reduce your fiscal risk by identifying fact-based gaps in your selection. (It is impossible for one person to know everything there is to know about the publishing world.)
  6. Establishing a baseline. Performing surveys consistently over a length of time will provide you an opportunity to gauge yourself against yourself. Track all the changes you made and monitor how they are received.

 

I know what you must be thinking, theoretically I see the value – but I don’t have the time or know where to even begin. Let me assure you that it has never been easier than it is today. To make the process manageable, we have broken it down into three basic steps to help ensure your initiative will have success:

 

Scripting the Survey

  1. Pinpoint exactly what you want to know (i.e. should we expand our bargain book section?).
  2. Use basic language. Stay away from industry lingo that could confuse your customer.
  3. Keep the questions as short as possible and never exceed a total of 10. Only ask the questions that will not have the biggest impact on success.
  4. Utilize the Net Promoter Score (NPS). Book Depot ends every survey by asking, “How likely is it that you would recommend us to a friend, or colleague”. We feel this is the most powerful way to gauge the overall health of your business. Willingness to recommend your store to a friend, is extremely powerful.

 

Administering the Survey

  1. Choose a web-based survey provider. We use Survey Monkey for all of ours. It is extremely user friendly, offers great examples & step-by-step tutorials and provides the data in a manageable format.
  2. Define who you want to query. Are you looking to poll your entire list or are you really looking for information from a specific subset of customers in your database?
  3. Decide if you want to provide an incentive. Often times we will offer a predefined discount off the customer’s next purchase if they complete the survey.
  4. Design the survey. Most provide an extremely user-friendly template, so all you need to do is cut-and-paste your questions.

 

Analyzing the Results

  1. Calculate the response rate (divide the number of completed surveys by the total number of surveys sent). The higher the response rate, the more representative and trustworthy the data will be. Aim for over 10%.
  2. Be open minded. Listen to what the data is really telling you, not what you want it to tell you… this can be harder than you would think.
  3. Categorize the data. “Bucketing” your responses by area of your business will make it easier to focus on the specific needs of each.
  4. Look at your results on both a micro and macro and level. You will glean key “nuggets” by looking at both.
  5. Thank your respondents. Let them know how much you appreciate their time and how you plan to utilize the responses to better serve their book buying needs in the future.

 

As David Penn succinctly stated, “Measuring engagement and engaging consumers are two sides of the same coin.” At Book Depot this is one of our mantras. We know that not only have our customers made us who we are today, but make us who we will be in the future. If we want that future to be successful, we must keep our finger on their collective pulse.

 

Making customer surveys a key part of your annual planning will pay off with making your store stronger and more profitable, while keeping your customers loyal!

 

Greg Sizelove

Business Development Manager

Book Depot

Sidebar

Hiring Basics: Tips to Help Find the Right People

December 27, 2017

Hiring is not an easy task, but if you have a good plan in place, you’ll be well on your way to finding the right people for your company. Read on for some tips and guidelines to keep in mind when you’re hiring your next team member.

 

Know the Position You’re Hiring For

Before you post a job ad, the first thing you should do is come up with a list of responsibilities for the position. This will serve as the basis for the rest of the hiring process. If you’re overseeing the hiring for a department that you’re not part of yourself, ask the department manager or supervisor for more details—they will have the best idea of their department’s specific needs. Beyond job responsibilities, some other basic factors to consider are: Is this a brand new position, or are you looking to fill an existing one? Is it full time, part time, or contract? What will the salary or hourly wage be? How many hours per week does the position require? Is it an entry-level position for which candidates do not need any previous experience, or is experience/schooling necessary? Knowing all of this information beforehand will help you find the most suitable candidates for the position, as well as help prevent you from inadvertently representing the position in a misleading or contradictory way.

 

Have a Plan

You’ve posted a great ad and interested candidates have sent in their resumes. Now you’ll need to prepare an order of operations for the selection process: Which staff members will be participating in the interviews? What will their roles be? Will there be one interview or two (or more)? Will the first interview be conducted via phone? Will you issue a personality/aptitude assessment, or a project? What is the expected timeline? When will you contact candidates for each stage of the process? Having a clear roadmap (and communicating it with your candidates) will help keep you on track, organized, and professional.

 

Consistency is Key

It is important to treat all candidates fairly throughout the selection process. Come up with a standard list of questions to ask everyone you interview for the position. If you plan to issue an assessment or project, ensure you use the same terms, timeline, and criteria for each candidate. Using consistent evaluation methods for everyone will go a long way in helping you to determine the successful candidate.

 

No Surprises

Make sure you and your candidates are on the same page from start to finish. If you’re hiring for a contract position that has a definite end date, clearly specify this in the job ad and reiterate it during the interview process. If the position requires specific experience, education, or equipment, be upfront about it; don’t wait until both you and your candidates have invested a significant amount of time in the selection process to find out you’re not going to be a good fit for each other.

 

Take Notes

Whether you’re meeting with three candidates or ten, it’s good practice to take thorough notes each time you sit down for an interview. With everything else that is going on in your busy day, remembering who said what will be one less thing you have to worry about. You’ll also have something tangible to refer back to for any follow-up interviews or contact, making it that much easier to navigate the selection process.

 

Consider the Culture of Your Workplace

Your company’s culture—which is continuously reshaped by everything from the unique personalities of your staff members, to the goals and values of your company, to the working environment itself—plays a large part in both hiring and retention. A thriving company culture attracts qualified applicants, and perhaps more importantly, gives them a good reason to stay! When hiring, look for candidates who have the potential to positively impact your company’s culture; our CEO Wilf Wikkerink wrote a fantastic blog post at the beginning of the year titled “The Right People on the Bus” that covers this topic in greater detail—we suggest you check it out.

 

Have any questions or tips of your own you’d like to share? Leave a comment below or email us directly at [email protected]—we’d love to hear from you.

 

Faeryn Genovese

Book Depot

Human Resources Coordinator

Sidebar

The Right People on the Bus

September 27, 2017

It is often said that people are your greatest asset, but Jim Collins said it much better in his national bestseller Good to Great when he wrote, “People are not your most important asset.  The right people are.”[i] Collins used the analogy of the company being like a bus and spoke a lot about getting the right people on the bus (the company) and that once you get the right people on the right seats (the right positions) of the bus, you can drive the bus anywhere. The reality is we will often spend more time with our colleagues than with our family members, so getting the right people on the team is of paramount importance to building a successful company and one that people want to be a part of.

 

Increasingly over the past number of years I have realized that attitude is everything when it comes to getting and retaining the right people. There’s a common saying that we should hire for attitude and train for skill, and I believe this is more relevant than ever as the pace of change in business continues to move at an alarming rate. Employees who are positive, love life, and are engaged in the vision of the company will adapt quicker to change and are more willing to follow leaders who take them down new and uncharted territories. Of course, there are certain hard skills that are required for any job and some more so than others—I would most certainly fail if I was hired to be the head programmer of a software development company. However, a highly skilled and experienced member of your team with a negative attitude will be a cancer in your organization and will ultimately fail themselves. Someone who has less experience and fewer hard skills but a positive and infectious attitude will always outlast the more skilled employee and will be much more beneficial to the overall culture of your company.

 

Jack Welch outlines five qualities in his book Winning that we need to look for in people to create a winning team. These five qualities are: positive energy, the ability to energize others, the courage to make tough yes/no decisions, the ability to execute, and passion.

 

When you read through the above list it seems so simple, and yet so many of us hire people with only some or none of these qualities. Then, when we realize we’ve made a mistake, we lack the courage to move those people out of the organization for their own well-being and the good of the company. One of the first questions I ask my HR manager after an interview is, “did they have good energy”? Who doesn’t want someone on their team who comes into work each day with a smile on their face and the attitude that he/she can take on whatever comes their way?

 

Those who have energy are also infectious to those around them; if they are excited about life, both at home and at work, it will energize those around them to be the same way. You can see how a few of the right people with positive attitudes can have a huge impact—I’ve seen whole departments completely turn around by getting the right people in the right seats on the bus, and it’s one of the most rewarding things to witness as a leader.

 

One of the more difficult soft skills to hire for is what Jack Welch calls “edge.” We must find people that have the courage to make tough yes/no decisions. Anyone can analyze a situation from every angle, but great people have the ability to cut through the murkiness and make the call. Many difficult calls must be made with little information and will require that gut decision. As leaders, we need to encourage our team members to make decisions, knowing that sometimes they will make the wrong one. It is important that we impart to our team members that they won’t “get shot” for making the wrong decision as long as they learn and grow from it.

 

The next key quality is the ability to execute. We may be able to find someone who has the energy, excels at energizing others, and has the courage to make tough decisions, but if they cannot execute, nothing will get done. Successful teams are full of people who can see the end goal and map out a plan to reach the goal, no matter what comes their way. Having goal-driven people on your team is absolutely imperative to delivering results year after year. One of my favorite business books on the subject of execution is Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan—it is definitely a business book you want on your to-be-read list.

 

The last quality is the notion of passion. Successful teams are full of people who absolutely love their work. They enjoy coming to work each day and ultimately feel like they’ve never worked a day in their life. The right people aren’t just passionate about work, however; they are normally passionate about all of life. They have a vigor for life, whether that be in their hobbies, their family life, their churches, sports clubs, etc., and they live fulfilled, purposeful lives.

 

If you find people with these qualities, do everything you can to retain them, take care of them, grow them, and reward them for successes; by doing so, you will create a team with A players who will be a pleasure to work with and will consistently deliver results for your company. I’d like to leave you with this closing quote from Jim Collins in his book Good to Great:

 

For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people [we] interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.[ii]

 

Wilf Blog Signature

————————————————————————————————

[i] Jim Collins, Good to Great (New York: HarperCollins, 2001), 13.

[ii] Collins, Good to Great, 62.

Sidebar

Trade Show Success: 4 Guidelines for Attendees

April 6, 2016

I have a secret to share. I’ve been called “The Old Timer.” It was a shock when I first heard that nickname thrown in my direction. How can it be? I’ve only been in the book business for … well, 20-plus years. When I started, my youngest was only ten months old. Now, he’s a handsome grown man and a sales rep too. So yes, it’s true; I really am “The Old Timer”, which means I’ve also seen a trade show or two.

So today I want to share some of my sage old advice about trade shows. Why attend? The shows are important and can have a major positive impact on your business if you prepare and make the most of it. To give you a step in the right direction, I have summarized four simple guidelines to a successful trade show.

 

1 – Be Informed

Look at the trade show website. You would be surprised how much useful information is listed. You will find discounted hotels, bus schedules (free transportation to and from your hotel!), exhibitor listings, floor plans, show dates and hours, and much more. I know, some of this is so basic, like dates. But did you know BEA opens four hours early for bargain book buyers on the first day of the show?

 

2 – Efficiency = Opportunity

Come to the show ready to work and place your orders. The bargain book business is a true closeouts business, as the inventory is finite and will sell out. You may miss some terrific opportunities if you do not lock down the titles you want with a formal purchase order.

 

3 – Make Appointments

Make the most of your time on the show floor with the following hints.

Set appointments with your sales reps. Often, two or three of my accounts will walk into the Book Depot booth at the same time. The customer with the appointment gets the priority, while the customer who wants to “drop by” must wait. Waiting is not an efficient use of your time, and time is money.

Plan enough time for each appointment. This can vary by vendor. I recommend at least one hour for Book Depot. As the largest bargain book distributor in the market, we’ll have several thousand titles to see. Thirty minutes will not be enough time to shop.

Plan a second visit. This time, “dropping by” will work fine. The first couple of days are crazy—many of the best books are lost in a rush of customers or accidentally left hidden in a stack under a table. A revisit will give you the chance to see what you’ve missed. We restock and categorize the displays in the morning, so you can see the most early in the day.

Make your rep work for you. If you are looking for a specific category (Spanish or Kitchi crafts, for example), drop us a note prior to the show. We’ll have suggestions ready for you to review or, if the category is a little thin at the show (we never have enough room to show everything), we’ll prepare a catalog of in-stock titles for your perusal.

 

4 – Enjoy & Network

Last but not least, enjoy the show! BEA is a great time to pick up on trends, share information with other retailers, and learn about categories that will add profit to your bottom line. Make sure you schedule enough time to roam the floor and attend the events at the trade show.

 

I hope my easy steps have been helpful. If you have more to add or any questions, please drop me a note at [email protected] or connect with me on LinkedIn and I would be happy to get in touch!

 

Vicki Kral

Book Depot

 

Sidebar